I just found these logos on Brand New - A blog devoted to corporate brand identity. A few days late on this, but I can't decide which logo I like more. The before has such a unique viewpoint, yet is quiet and reserved. The newer one is much more accessible. I guess it will be the more public logo for the 9/11 Memorial Museum, which is supposed to open in 2011.
I love logos mostly for their simplicity in communication. It seems an impossible task for a designer to take all the weight of what the World Trade Center symbolizes, and translate it to a few words and simple graphics. When successful, logos I think are poignant - simple, but not easily forgotten.
16 September 2009
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